The Difference in Beauty That 99% Miss
Where Does the Difference in Beauty Begin? In “Proportion.”
When shape, size, spacing, and flow come together,
we naturally perceive beauty.
Even with the same elements,
the overall balance and impression change depending on the proportion.
So, when did “proportion” become
a language for understanding beauty?
An Interesting History of Proportion
In Ancient Greece, the Golden Ratio (1 : 1.618)
was regarded as a harmonious proportion.
During the Renaissance, Leonardo da Vinci
studied human proportions through mathematics.
This perspective continues to influence
aesthetic design for facial and dental analysis today.
The Golden Ratio represents harmony between the whole and its parts,
while symmetry and proportion create a stable impression.
So, what hidden proportions lie within the face?
Every Beautiful Face Has a Hidden Formula.

얼굴 황금비율 분석 (Facial Golden Ratio Analysis)
| 구분 | 비율 수치 |
|---|---|
| 얼굴 전체 가로 폭 (1) | 1 |
| 얼굴 전체 세로 길이 | 1.618 |
| 상안부 (이마 끝 ~ 눈썹) | 1 |
| 중안부 (눈썹 ~ 코끝) | 1 |
| 하안부 (코끝 ~ 턱끝) | 1 |
| 눈의 가로 길이 (3) | 1 |
| 미간 사이 거리 (3) | 1 |
주요 지표 설명
- 1: 얼굴의 가로 폭을 기준으로 세로 길이는 약 1.618배의 황금비를 이룸
- 2: 상안부, 중안부, 하안부의 수직 비율이 1:1:1로 균등함
- 3: 눈의 가로 길이와 미간 사이의 거리가 1:1:1의 비율을 유지함
Proportions of a Beautiful Face in Frontal View
① The Golden Ratio
Face Width : Height = approx. 1 : 1.618
It is widely known as the ideal facial proportion.
② Facial Rule of Thirds
When dividing the face into Forehead–Eyebrows / Eyebrows–Nose Tip / Nose Tip–Chin,
a 1 : 1 : 1 ratio across these three sections is considered ideal.
Recently, a 1 : 1 : 0.7–0.8 ratio with a slightly shorter lower face
has gained attention as a trend for a beautiful impression.
③ Eye Spacing
When the distance between the eyes matches the width of one eye
—at a 1 : 1 ratio—it is considered the most natural.
Just as Frontal Proportions Matter,
Side Profile Proportions Also Shape Facial Beauty.

| 번호 | 항목 | 수치 |
|---|---|---|
| 3 | 이상적인 안면 볼록각 | 165~175° |
| 2 | 이상적인 비순각 | 90~110° |
이미지 내 표시 번호
- 1
- 2
- 3
Proportions of a Beautiful Face in Side Profile
① Ricketts’ E-Line
A line connecting the nose tip and chin.
Lips aligned with or slightly behind the E-line are evaluated as an ideal side profile.
② Nasolabial Angle
The angle between the nose and upper lip.
Generally, a range of 90–110°
is considered an ideal side profile proportion.
③ Facial Convexity Angle
The angle connecting the forehead, nose base, and chin.
Generally, a range of 165–175°
is used as the standard for a beautiful facial outline.
Even a Beautiful Smile Has a Hidden Formula.

Smile Analysis Points
- 1
- 2
- 3
- 4
A Beautiful Smile Is Complete
When the Teeth, Lips, and Gums Harmonize Together
① Smile Arc
The harmony between the curve of the upper teeth and the lower lip line
② Buccal Corridor
The harmony between the curve of the upper teeth and the lower lip line
③ Lip Shape
The extent of visible teeth and the shape of the lips
④ Gingival Zenith
The height and symmetry of the gum line
There Are Teeth That Suit a Beautiful Face and Smile
Different faces and smiles
call for different tooth sizes and shapes.
Even the same tooth design
can look natural or unnatural, depending on one’s face.
Face Shape & Tooth Size
Face Shape & Tooth Shape
Teeth are the key element
that enhances a truly beautiful face and smile.
Teeth Have Hidden Proportion Formulas, Too.

치아의 이상적인 비율
| 번호 | 설명 | 수치 |
|---|---|---|
| 1 | 이상적인 비율 (가로 대비 세로) | 75~80% |
| 2 | 중절치 너비 비율 | 1.618 |
| 3 | 측절치 너비 비율 | 1 |
Just Like the Face, Teeth Also Have
Various Proportions that Help Define Beauty.
① Width-to-Length Ratio
A width-to-length ratio of 75–80% for the front teeth
is considered the ideal shape.
② Golden Proportion
A ratio of 1.618 : 1.0 : 0.618
among the central incisors, lateral incisors, and canines
is known as the ideal proportion.
③ RED Proportion
This standard evaluates whether the visible width of adjacent teeth
continues in a consistent ratio.
Tooth design considers the ratio that harmonizes with the face,
rather than relying on a single formula.
Does a Perfect Proportion Really Exist?
The proportions introduced above
are just one perspective of viewing beauty.
Since every face, smile, and tooth shape is unique,
what feels like the ideal ratio differs for everyone.
What matters is not a single formula,
but finding the proportion that looks most beautiful on you.
Ideal Beauty Begins with Detailed Analysis.
The harmony of the face, smile, and teeth is carefully examined,
and multiple elements are evaluated together.
Facial Proportions & Three-Dimensional Harmony
Smile Line & Lip Shape
Tooth Size & Proportions
Tooth Shape, Color & Translucency
ZERONATE Designs Beauty Tailored to You.

ZERONATE Designs Beauty Tailored to You.
Through X-rays, panoramic imaging, oral scans, and face scans,
we analyze the harmony between the face and teeth.
Designing a smile that naturally suits each individual—
this is the aesthetic design that ZERONATE pursues.
Beauty Does Not Begin with the Same Proportion for Everyone.
It Begins with the Proportion That Suits You.

